Beyond the Iceberg
Is It Still 10%? Hall's Iceberg Theory (1976) was developed a long time ago and presented the idea that only 10% of any culture is easily observed and identified. Back then, people only had access to some general, stereotypical information about other cultures. When I look at Hall's model, I can definitely see why only the tip of the iceberg was assumed to be on the surface – that is roughly what I was exposed to about any other culture when I was growing up as a kid in the '90s. However, with the development of the internet and its rapid growth, I now doubt that the visible level of the iceberg stays at 10% nowadays. We are exposed to so much information about other cultures that it is impossible to think only a small portion of it is visible. Of course, we need to stay critical when we get information from the internet – whatever we find online is someone's perspective, not necessarily the whole reality. But if we want to dig deeper and find something we are interes...
